Bangkok Airways enters price war with 'Flyer Pass'

Thailand’s air ticket price war has intensified with Bangkok Airways entry into the fray.

Actress Piyada Akaraseni is a presenter for Bangkok Airways’ Flyer Pass.

Bangkok Airways’ offer of heavily discounted prepaid tickets with transparent terms of use looks set to outdo its competitors and generate cashflow for the privately owned carrier.
The launch of its “Flyer Pass” came two days after Thai Airways International kicked off its “Fly THAI, get more” campaign, itself a direct assault on marketing promotions from budget airline AirAsia.
But M.L. Nandhika Varavarn, vice-president for corporate communications, yesterday insisted the Flyer Pass launch was purely coincidental. It was initially scheduled for an earlier date but technical problems forced the announcement to be delayed, she said.
“These (Flyer Pass) tickets are designed to provide a convenient option for hassle-free, value-for-money travel,” she said.
The campaign forms part of the airline’s bid to ensure its flights are full at a time when the aviation business is slow. Bangkok Airways hopes the campaign will help arrest its contracting bookings, which shrank by 18.5% year-on-year in the first half of July.
Reservations are drying up because of the unfavourable market conditions and a new trend for air travellers to shop around for last-minute deals.
The Flyer Pass campaign offers four passes: Fun, Fusion, Fancy and Freedom. Each has a fixed price and allows cardholders to choose to travel on a set of specified routes, from now to July 31 next year.
Each pass allows two round-trip journeys on routes which can be changed by up to three times with no extra cost. The Fun pass goes for 9,000 baht, Fusion for 12,900, Fancy for 19,500, and Freedom for 29,000. The more expensive the card, the greater the choice of routes and the further the distance that can be travelled.
Bangkok Airways aims to net 230 million baht in revenue through the sale 20,000 passes.
As an incentive, it will offer 20% discounts on passes bought at two travel events: The Ultimate Dream Destination at Siam Paragon, from tomorrow to July 26; and the Amazing Thailand Grand Sale from July 30 to Aug 2 at the Queen Sirikit National Convention Center.

Bron: Bangkok Post