One of the companies new products will be private labeled rum. The internship will focus mainly on bringing our private labeled rum on the market. The first selling point will be the companies museum boutique, but they need more selling points on and off the island. The project can be compared with starting your own business. The whole process from developing the product to selling the product needs to be undertaken by the intern. At the moment only the supplier and the ingredients of the rum are determined, also the first selling point is determined. Marketing activitiesThe way foward in marketing, also for the company is internet marketing. As the company expects the Rum project will not be a full time project for the whole internship, they also will ask the intern to support them with designing the internet marketing strategy. …
Meer over Stage: Marketing student - Stage St. Maarten in St. Maarten…